Our Journey Started with a Simple Question
Back in 2022, we were sitting in a Geelong café
arguing about whether the Australian market was
properly valuing renewable energy companies.
Sarah had just left her role at a major
investment firm, frustrated by the short-term
thinking that dominated institutional analysis.
Michael was consulting for smaller advisory
firms, watching them struggle with limited
research resources.
"Why couldn't individual investors access the
same quality of fundamental analysis that big
institutions take for granted?"
That question became our mission. We realized
that most retail investors were making decisions
based on headlines and hot tips, not the deep
financial analysis that actually predicts
long-term performance. The tools existed –
balance sheet analysis, cash flow modeling,
industry comparisons – but they were locked away
in expensive institutional platforms.
So we built emarinthoqos from the ground up in
Geelong, deliberately choosing to stay outside
Melbourne's financial bubble. Rachel joined us
in early 2023, bringing the technical skills to
turn our analytical frameworks into accessible
digital tools. We've spent the last two years
refining our approach, testing it against real
market conditions, and building a platform that
makes sophisticated analysis available to
everyone.